What’s a territory?
When thinking about buying a franchise, one of the first things to think about is where your location will be. Are you willing to move in order to have the best territory? How do you know if your senior home care franchise territory has the demographic of consumers you need to succeed? Is there another franchise closeby that could potentially encroach on your service area? These are all great questions and ones that you will want to go over with your franchise sales representative. A senior home care franchise territory is a negotiated geographical area or location where a franchise owner has been authorized to establish and operate. 2nd Family uses a data rich process of creating senior dense territories for each of their franchisees. All territories created are exclusive to the franchisee and are strategically placed for optimum profit potential. Each 2nd Family territory will be tailored for the franchisee and will be sure to have a dense population of seniors. Financial information and census data will confirm each territory for viability.
What makes a territory exclusive?
Having an exclusive senior home care franchise territory means that no other franchise will be sold within your territory area. This is important for franchises that are marketing and targeting a very specific demographic of people, like seniors. If there is no other franchise operating in the area surrounding your territory, franchisees are able to market and service that area. Non exclusive territories are territories that allow the franchisor to sell multiple franchises within the same territory. This can lead to over saturation and franchisees competing with each other for sales.
Why 2nd Family?
2nd Family’s recent arrival to the franchising arena is a boon for those looking to start their own senior home care franchise. New franchisees will be able to review the best territories and all the data, with opportunities to expand their area or in special circumstances, have multiple territories in operation. 2nd Family’s goal is to tailor each territory to the franchisee.
2nd Family is on its way to becoming a nationwide brand. If you are interested in learning more about our franchise program or available territories, please fill out this contact form and we will send you some great information!