How to Find Clients for Senior Home Care

“How do you find clients in senior care?” Good question. Answer? Good marketing. Seems simple and it is. Our franchise has created a successful multi-faceted marketing campaign that will help you find and retain senior clients in your area. The best part about finding clients in senior care as a franchise owner is that our branding is already recognizable and trusted in multiple states.

Direct to Consumer

The first tier of marketing to find clients in senior care is direct to consumer. Direct to consumer marketing includes optimizing website traffic, online advertising, and social media campaigns. And we help with every single aspect of this. All 2nd Family franchise websites are connected which boosts online traffic. As your location opens, senior clients will be finding you in their online searches because of that connection. We use online advertising campaigns to find clients in senior care in a similar way that you most likely found us.

Maybe you saw an ad on LinkedIn or were playing a game on a mobile device and our ad popped up between levels. We use similar online advertising to find clients. Social media plays a larger role than ever in finding clients as well. The demographics of people using certain social media platforms have shifted from young people to older adults. You may have heard of the “sandwich generation.” It’s the generation of adults that are currently caring for a senior loved one and children at the same time.

This “sandwich generation” of adults uses social media. A lot. So we now help our franchisees to create social media pages that utilize all of the best marketing strategies to influence people already looking for home care to give us a call or click the link to check out our website. On top of all of that, our marketing team hosts franchisee workshops and training to keep all franchisees up to date with the best marketing concepts in senior care.

Referral Partners

The second tier is an important one. Referral partners. With our assistance through training and ongoing support, we will help you develop strong partnerships with hospitals, rehabilitation centers, independent and assisted living facilities, etc. in your area. You will target primary referral sources in your area. Primary referral sources are people like social workers, care managers, geriatric care coordinators, etc. These referral sources are integral to your success and will help you find a stream of clients.

For example, in many cases, medical facilities will not release patients without a confirmed care plan for when they return home. This is where we come in to help. By introducing our services and ourselves to the types of referral sources listed above and cultivating relationships with them, they know to give our brochure or phone number to their patient.

Those same referral sources also are able to easily refer us using the 2nd Family app. And remember, these people are busy. So giving them the tools to refer a trusted senior home care company to a patient so they can be discharged with just a few clicks on their phone saves them a lot of time and energy. It also makes them seem competent to their patients. This may seem like a lot. Marketing always does but the good thing is you will never be without support. You will have us, as well as other franchisees to lean on and learn from start to finish. Your success is our success.

If you would like to learn more about how we market to find clients in senior care, take some time to watch some of our informational videos on our website.