The demand for in-home care is on the rise nationwide. This market surge can be attributed to a few factors. First, the aging baby boomer population has necessitated further options for primary and day-to-day care. In recent years, more consumers have preferred in-home care, since it allows patients to “age in place” while receiving quality attention at home. Additionally, in-home care tends to be more affordable than alternatives, making it a top choice for consumers and a reliable business option for growth-oriented investors.

 

Below are three main reasons why you should invest in an in-home care franchise like 2nd Family:

Owning an in-home care franchise business contributes to a worthwhile mission

When you’re passionate about what you do, you increase your potential for business growth. Certain individuals are especially suited for this venture, particularly if they have a vested interest in family and community. Josh Markland and Chad Tracey founded 2nd Family after sharing an in-home care experience with their grandmother. The two vowed to start their own business using “the grandma rule,” a pledge that motivates franchisees and their staff to care for clients as if they are their own family members.

The in-home care industry makes room for business owners to form meaningful relationships – not just with patients, but also with their loved ones. Those who thrive on making connections with others and person-to-person interactions can feel personally rewarded when they work in this sector.

 

There’s a growing demand for in-home care franchise businesses

The in-home care industry presents many opportunities for businesspeople given the increasing demand for these services. Senior Housing News cites that the $305 billion senior care market is strongly driven by the 76 million American baby boomers. By 2050, it’s estimated that the U.S. senior population will reach 87 million – and they will all eventually require some form of extended care.

An AARP study suggests that 87 percent of adults 65 or older would prefer to stay in their current home and community as they age. Many of them will opt for in-home care as the more comfortable and affordable option, which is great news for those looking to own a promising business. These statistics, and more, show that it’s a great time to break into the in-home care market!

 

The in-home care industry serves multiple demographics

Another great reason to invest in this industry is the fact that in-home care serves multiple demographics. Beyond senior clients, those most in need of such services include new moms, people recovering from surgeries, those rehabbing an industry and more. Seniors who are independent and mobile, but need occasional assistance or companionship are also prime candidates for in-home care services. This means that business owners in this sector could potentially enjoy a large customer base, making it easier to attain new business.

 

Tap into the in-home care services industry with a 2nd Family franchise!

After reading these insights, it’s easy to see why investing in an in-home care franchise like 2nd Family is a sound business decision. Learn more about the home care franchise opportunities that 2nd Family offers today by contacting us.